by Michele Maki
“Our operation was shut down for an entire week.” Sam Haddad, CEO of Haddad Brands explained. “But, when we saw the Red Cross trucks arrive, we knew we had to help. “
Haddad’s generous donation was quickly put to use. Within hours, 400 Red Cross trucks were getting ready to distribute the jackets to children who would otherwise be suffering from the frigid temperatures.
“It’s a wonderful feeling to be able to help our community, especially the children.” Haddad added.
Superstorm Sandy impacted everyone at the Haddad Brands office. Still, putting the needs of children first, was the primary concern for Mr. Haddad and his staff.
“We’re all in this together," he said. "We simply had to help.”
Sunday, Haddad’s gift of warmth reached those who needed it the most-the children of Brighton Beach, in Brooklyn, Coney Island. These children and their families have been without heat, electricity and fresh water since Sandy’s landfall nearly two weeks ago.
Squeals of laughter and giggles could be heard throughout the distribution area. Tears of gratitude from mothers, now relieved, knowing their children won’t be shivering from the frigid temperatures any longer were evident everywhere.
“Thank you, thank you.” one tearful mother wept. “God bless you, Red Cross.”